![]() Prime Day - Are you going to run PED during Prime Day or Black Friday - Cyber Monday (BFCM)? Note that any PED you run within 30 Days before Prime Day or BFCM becomes the reference price.This can add up to a significant amount if you get many sales with coupons. Cost - If you want to minimize cost and maximize profit margin, then calculate the cost difference to use coupons vs PED, noting that coupons incur an extra $0.60 fee that is charged to the seller each time a coupon is redeemed vs PED which is free. ![]() If so, there's nothing to decide between. Eligibility criteria - Maybe your product listing is only eligible for one or neither of the promotion types.That depends on your goals and what is important to you. ![]()
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